Snapchat has grown from a simple photo sharing app to a expansive social media platform with multiple monetization opportunities for creators. With unique tools like Spotlight, Stories, Creator marketplace, Snap stars, and the Creator Marketplace, there are various ways to make money on the platform. Here's a comprehensive guide on how to use these opportunities to monetize on Snapchat.
Understanding Snapchat Basics
Before going into monetization, let's explain the key Snapchat features:
Chat: Feature for messaging with friends or groups.
Stories: Photos or videos available for 24 hours.
Live Stories: Photos or videos from users at an event or location.
Lenses and Filters: Augmented reality effects, filters and static photo overlays.
Snap Map: Share your location with friends.
Spotlight: Snapchat’s short video feature similar to TikTok’s For You page, showcasing viral videos.
Ways to Make Money on Snapchat
1. Create Viral Videos on Spotlight
Spotlight is a feature where you can discover new short video content. Users can submit their videos to be on the spotlight page, where they get a chance to get paid for the traffic on their videos, after they meet certain requirements. With lots of views and good engagement on your videos, this might be a viable option for you, as snapchat pays over $1 million dollars to it's spotlight creators daily.
Eligibility Criteria:
Your account must be at least 1 month old.
Your profile must be set to public.
You must have at least 1,000 followers.
You must have received at least 10,000 views in the calendar month.
You must post at least 10 Snaps on 5 different days within the calendar month.
At least 5 of your posts must use a Snapchat creative tool (camera, editing, or music).
Content Requirements:
Your content must be original and created by you.
You must reside in and post Snaps from an eligible country.
(Eligible countries: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Palestine, Philippines, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States.)
You must have a linked payment account.
You must comply with Snapchat's Community Guidelines, Content Guidelines, Spotlight Guidelines, Terms of Service, Music Guidelines, and Spotlight Terms. Snaps that you delete from Spotlight will not be eligible for payment.
How to Submit to Spotlight:
Create a Snap (vertical video with sound, up to 60 seconds).
Select “Spotlight” at the top of the “Send To” screen.
Tap the arrow to submit.
Tips for Creating Viral Content:
Use engaging and high-energy content.
Follow trends and popular memes.
Utilize the YourVirals video library for fresh, licensed viral content to boost your Snap’s potential.
If you qualify for receiving rewards for your Spotlight submissions, you will receive a push notification in the Snapchat app and a notification in My Profile. You can tap on 'My Snap Crystals' to open the Crystal Hub.
2. Join the Stories Revenue Share Program
The Stories Revenue Share Program offers creator to get a portion of the revenue that's generated from ads that are inserted between your snapchat stories.
Eligibility Criteria:
Your account must be at least 1 month old.
Your profile must be set to public.
You must have at least 50,000 followers.
You must have received at least 100,000 views in the past month.
You must post at least 20 Stories on 10 different days within the calendar month.
At least 10 of your Stories must use a Snapchat creative tool (camera, editing, or music).
Content Requirements:
Your content must be original and created by you.
You must reside in and post Stories from an eligible country.
(Eligible Countries:"Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Republic of Korea, Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines, Poland, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States)
You must have a linked payment account.
You must comply with Snapchat's Community Guidelines, Content Guidelines, Stories Guidelines, Terms of Service, Music Guidelines, and Revenue Share Terms. Stories that you delete will not be eligible for revenue sharing.
If you qualify for receiving revenue share for your Stories, you will receive a push notification in the Snapchat app and a notification in My Profile. You can tap on 'My Revenue Dashboard' to view your earnings.
3. Sponsored Content via Creator Marketplace
The Creator Marketplace is a platform where you can connect with brands to collaborate for their marketing or advertisment campaigns. Here brands can discover your profile and partner with you. They will be able to find creators based on reach, demographics and type of content. On here you gain exposure to brands that are could interested in working together on brand deals.
How to Join:
Ensure your profile is public.
Create engaging content regularly.
Set your rates and choose which projects to accept.
4. Get Gifts from Your Fans
You can receive gifts from fans using Snap Tokens, which can later be exchanged for cash. This option is open, to creators who're 16 years old and above.
5. Set Up A Store
Snapchats "Shop" feature enables you to create a storefront for selling branded merchandise. Connect with Shopify to manage your inventory and sales seamlessly through the app..
6. Offer Digital Goods and Services
Provide products such as e books, courses or coaching services. Promote them through captivating Snap Stories. Targeted Snap Ads.
7. Market Your Products
Use Snapchat’s tools to create high-quality, engaging content. Advertise your products directly to your audience or promote third-party products through affiliate marketing.
8. Use Geofilters and Snap Ads Strategically
Geofilters are overlays accessible only to users in a specific area, ideal for local promotions. Snap Ads appear within regular content, offering a direct way to reach a large audience.
9. Share Ad Revenue as a Snap Star
Snapchat offers a program where top tier creators can earn a share of the ad revenue generated from roll ads in their Snap Stories. This program is currently in beta stage.
Utilizing the YourVirals Subscription
By subscribing to YourVirals you gain entry, to a collection of than 150,000 viral videos that are fully authorized for your creative purposes. Here's how you can leverage it to elevate your Snapchat posts:
Incorporate videos from YourVirals to ensure a consistent stream of captivating content.
Align your posts, with trends and trending hashtags to boost your visibility and engagement.
Conclusion
Snapchat offers numerous ways to monetize your content, from creating viral videos on Spotlight to selling merchandise and leveraging sponsored content. By using tools like the YourVirals video library, you can enhance your content and increase your earning potential. Keep experimenting with different strategies, engage with your audience, and stay on top of trends to make the most out of Snapchat’s monetization opportunities.
Ready to start monetizing your Snapchat account? Explore the YourVirals subscription today and take your content to the next level!
If you are looking for fully licensed videos to grow your snapchat account subscribe to our video library