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What is Instagram's Threads App and How Does It Work?
What is Instagram's Threads App and How Does It Work?
Updated over 4 months ago

Instagram’s Threads is a new text-based social media app similar to Twitter/X that launched on July 5, 2023. It’s designed for sharing posts up to 500 characters long, including links, photos, and videos up to 5 minutes. Threads is ideal for sparking conversations and staying updated on global events.

Getting Started with Threads

Download “Threads” from the Apple App Store or Google Play Store to get started. Log in using your Instagram account, import your bio, and choose your privacy settings. Agree to the terms of use to begin and you can automatically follow your Instagram followers.

Key Features of Threads

Threads has rapidly gained popularity, crossing 100 million users within a week. It allows detailed posts, easy interactions, and crossposting from Instagram and sharing to Instagram Stories. Verified Instagram accounts are automatically verified on Threads, and for now, the platform is completely ad-free.

Comparing Threads and Twitter

Threads and Twitter both allow text-based posts with multimedia, but Threads offers more characters per post and longer videos. Additionally, Threads has no ads right now, making it an attractive alternative.

Is Threads Better Than Twitter?

Twitter currently has more features and a more engaged user base, which is why it is still the favourite choice for a lot of people. However, Threads' integration with Instagram provides it's own unique opportunities and a promising future. While Threads isn't yet a replacement for Twitter, it’s a good alternative, especially for users looking to get started on a new microblogging platform.

Should Your Business Be on Threads?

Yes! Threads provides a new way to engage with your audience using text-focused posts. It’s easy to set up if you already have an Instagram account and offers a fresh platform for interaction.

Frequently Asked Questions About Threads

  • What is Instagram Threads? A text-based social media app by Instagram for conversations and trends similar to Twitter/X.

  • Where is Threads available? Download from the Apple App Store or Google Play Store in over 100 countries.

  • Do you need an Instagram account to join Threads? Yes, an Instagram account is required.

  • Why does my Threads timeline include users I don’t follow? Threads mixes followed accounts with recommended content based on interests.

  • How to manage your Threads feed? Adjust privacy and visibility settings from your profile settings.

  • How to add photos or videos to Threads? Use the paperclip icon in the thread composer.

  • How to delete a Thread? Go to your profile, select the thread, and choose delete from the options menu.

Get Ahead with Instagram Threads

Ready to improve your social media presence? Dive into Threads to connect with your audience in a new way. Download Threads and join the conversation!


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